Local SEO is an essential marketing strategy for attorneys who want to increase leads in their geographical area. Google rewards listings in Google Maps that are optimized and have accurate business information across all listings on the web. How important is Local SEO? In 2020, 44% of all Google searches used the Maps section and almost a third of online consumers used the internet to search for local businesses.
Google Maps is located above organic search results and visualizes businesses in the user's area. Searching for businesses in Maps has become increasingly popular because of the easy-to-use interface that lets people compare local competitors.
Optimizing your profile on Google Maps is a cost-effective strategy that focuses on leads in your targeted location. Google rewards active listings with completed information by boosting their rank and showing them more frequently in search results.
Google Business Profile gives you the opportunity to highlight key business information, photos, reviews, and more directly in search results! This establishes your law firm as a premier business in the community and creates lasting impressions on search users.